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Business and Entrepreneurship


Please note that there are two groups for this course; group 1 (on Tuesdays) will be taught in English, the second group in Dutch.

Admission requirements



This course is an extensive introduction into business studies and entrepreneurship. During the interactive seminars and case discussions, and by writing a business plan, the student will obtain a comprehensive understanding of important elements of business and entrepreneurship, which will be of great use in other, more advanced business courses. Topics that will be discussed include principles of entrepreneurship, marketing, strategy, financial management, leadership and corporate social responsibility. Wherever possible, these themes will be linked to the relevant law.

Course objectives

Objectives of the course
The objective of this course is to introduce students thoroughly into the world of business in general and, more specifically, entrepreneurship.

Achievement levels
After completion of this course, the student should have acquired knowledge of:

  • Principles of international entrepreneurship and marketing

  • Principles of financial management (financing and management accounting)

  • Principles of financial accounting

  • Principles of strategic marketing management

  • Principles of corporate social responsibility

De students should also be able to write and present an innovative and feasible business plan.


See uSis.

Mode of instruction

Other methods of instruction

  • Description: Combined lecture/seminar sessions

  • Number of (4 hour) instructions: 5

  • Names of instructors: Drs. R.P. Ory, mr. A.M. Verweij

  • Required preparation by students: differs per session.

Assessment method

Examination form

  • Written exam (70%)

  • Business plan (30%)

Submission procedures
Every week, a part of the business plan has to be handed in.

Areas to be tested within the exam
The examination syllabus consists of the required reading (literature) for the course, the course information guide and the subjects taught in the lectures, the seminars and all other instructions which are part of the course.


More information on this course is offered in Blackboard.

Reading list

Obligatory course materials

  • Nickels, McHugh, McHugh, Understanding Business, International Student Edition, McGrawHill, latest edition.

  • Specific articles published on Blackboard.

Course information guide:


Recommended course materials


Students have to register for courses and exams through uSis.

Contact information

  • Co-ordinator: drs. R.P. Ory

  • Work address: KOG, Steenschuur 25

  • Contact information: weekdays

  • Telephone number: 071 527 7851

  • Email:


  • Institution: Institute for Tax Law and Economics

  • Division: Centre for Business Studies

  • Room number secretariat: B 2.29

  • Opening hours: : Monday to Friday 09.00-17.00

  • Telephone number secretariat: 071 – 527 7851

  • E-mail: