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The Art of Applying Psychology


Admission requirements

Master’s students of Applied Cognitive Psychology


The module consists of five parts.

  • research design: students practice designing projects to address and solve real-world problems in efficient ways by combining scientific rigor with pragmatic realism.

  • proposal writing: students practice the writing of project proposals with an eye on the fit to funding schemes and the policies of funding agencies, public opinion and other important aspects of the funding process.

  • budgeting: students practice the planning of successful applied projects, the estimation of costs and the setting up of realistic budgets.

  • presentation: students practice to present their project plans and projects in appealing and advertising ways and to sell their ideas to funding agencies.

  • colloquium: students will participate in colloquia where practitioners from various cognitive areas will introduce their fields and daily practice.

Course objectives

This course introduces students into the major skills necessary to apply (cognitive) psychology to real-world problems. It will prepare students for the most relevant aspects of dealing with “the outside world” of companies, organisations, consultancies and research institutes.


The Art of Applying Psychology (2010-2011):

Mode of instruction

  • seven lectures

  • 5 work group meetings

  • seminars

Assessment method

Active participation in the program, application of the theory in a ‘real life project’, project execution, formal report, presentation to external party

From January 1, 2006 the Faculty of Social Sciences has instituted the Ephorus system to be used by instructors for the systematic detection of plagiarism in students’ written work. Please see the information concerning fraud .


Information on

Reading list

  • Johnson-Sheehan, R. (2008). Writing Proposals. Longman Publishers
    ISBN-13: 9780205583140

  • Zwickel, S.B. and Pfeiffer, W.S., Pocket Guide to Technical Presentations & Professional Speaking, Pearson Prentice Hall ISBN: 0-13-152962-5
    The books are available via the bookshop of the study association Labyrint on presentation of your Labyrint membership pass. Otherwise they can be bought from academic booksellers.


Introduction and enrolment for courses of the first semester will take place on 2 September 2010. Introduction and enrolment for courses of the second semester will take place on 27 January 2011. More information will be available at the website of the Institute of Psychology.

Contact information

Dr. J. Groeneweg
Kamer 2A46
Tel: 071-5273647