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KPN Challenge: The Internet of Things and Strategic Partnerships with Consultancy Firms


Deze informatie is alleen in het Engels beschikbaar.

Disclaimer: due to the coronavirus pandemic, this course description might be subject to changes. For the latest updates regarding coronavirus, please check this link.

Topics: project-based learning, interdisciplinary teamwork, corporate environment, consultancy, Internet of Things, connectivity, innovation.
Disciplines: technology, data science, marketing.
Skills: consulting, interviewing, networking, project management, public speaking, target group oriented writing, reflection.

Admission requirements

This course is an (extracurricular) Impact Challenge aimed at talented master’s students. Admission is based on academic background and motivation.

There are 5 places available for this class.


A connected payment terminal by Adyen, a smart milk frother for Lattiz (Friesland Campina) and data driven vaccin cooling for B Medical Systems: connected products are becoming more and more common practice in our daily lives. As a matter of fact, companies raise investments in IoT (Internet of Things) solutions, as new opportunities are everywhere and can generate new revenue streams. In collaboration with clients like Adyen, Frieslandcampina and B Medical Systems, KPN IoT is building the connected future.

The trend is clear, but how do we attract and engage with new clients in their IoT journey? We know that consultancy firms can play an important role in that process. A collaboration between consultancy firms and KPN IoT could kick-start new business opportunities for both parties.
However, what firms are most interesting for KPN IoT to target? In what way should the collaboration take form? And what agreements should a collaboration with a consultancy firm include? How attractive is KPN IoT in this market and what steps should be taken to establish a fruitful collaboration for both parties?

To answer questions like these, KPN IoT will get you in contact with a variety of consultancy firms. With the analyses and expertise you bring to the table, KPN IoT is looking for a critical advice on what direction our partner strategy should be headed and what steps to take.

This project allows you to get a thorough understanding of the way corporates and consultancy companies work. As a result you could play a vital role in the establishment of a strategic partnership aimed at raising the effectiveness of progressive innovations in both the Netherlands and Europe.

During this project you will be supported by a junior and senior consultant of KPN IoT. With this support you are able to acquire guidance on technical, commercial, analytical and strategic subjects.

Course objectives:

Upon successful completion of this course, students will be able to:

  • work within a team of students with diverse backgrounds

  • work in a project-based manner

  • analyse a real-life problem from within KPN from multiple angles

  • involve and interview multiple stakeholders, inside and outside of KPN, in the development of their proposed solution

  • incorporate feedback into their product(s)

  • reflect critically upon the current operational practices of KPN

  • write about current challenges in the field of strategic partnerships around connectivity

  • present their results to a variety of stakeholders within KPN

  • display professional behaviour within a corporate environment

  • reflect on their personal progress, role within their team and their experience with working within a company like KPN

Programme and timetable:

  • Kick-off Friday afternoon 12 November 2021

  • Regular group meetings will be planned in consultation with participants

  • On average, you will spend 9 hours per week on the project

  • Project runs until end of June 2022


  • KPN headquarters, Wilhelminakade 123, Rotterdam

  • Telecom office Maanplein 55, The Hague

  • Online

Reading list:

Reading list will be announced in class.

Course load and teaching method:

This course is worth 10 ECTS, which means the total course load equals 280 hours, or about 9 hours per week, on average.

  • Plenary meetings: 4 of 2 hours = 8 hours;

  • Sessions with coach: 12 sessions of 1 hour = 12 hours;

  • Independent group work: 140 hours;

  • Literature reading: approx. 30 hours;

  • Final report: 80 hours;

  • Final presentation: 10 hours

Assessment methods:

Individual assessment:

  • 30% Individual reflection report

Group assessment:

  • 50% Advisory report

  • 20% Presentation of (intermediate) results

The class will be evaluated in a qualitative manner (sufficient/amply sufficient/good, etc).

Students can only pass this course after successful completion of all partial exams.

Brightspace and uSis:

Brightspace will not be used in this course.

Application process:

Submitting an application for this course is possible from Monday 27 September up to and including Sunday 17 October 23:59 through this link (TBA). The registration link will also be posted on the student website of the Honours Academy.

Applicants are asked which challenge they want to work on. In their motivation they have to reflect on their affinity and/or experience with the topic.

*Note: students don’t have to register for the Impact Challenges in uSis. The registration is done centrally before the start of the challenge.

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